New Forms of Consumption: Consumers, Culture and Commodification

Brand culture and consumption: Chinese consumers and the foreign brands

China approaches a new phase of its economic development, during which foreign brands are not any more in the same position towards Chinese consumers. The consumers' attitudes towards the international brand have long been the subject of numerous studies in the western countries. Yet they are not sufficiently studied on Chinese consumers even if they may assume greater importance. Until now, th...

Murtahda Mutahhari and John Stuart Mill's Critique of the Consumeristic Commodification of Culture

Yizo Yizo: citizenship, commodification and popular culture in South Africa

This article critically examines the development of an innovative approach to educational broadcasting in post-apartheid South Africa. Examining the policy background and the public debate sparked by the controversial drama series, Yizo Yizo, it is argued that the spatial restructuring of media markets re-articulates the sites and scales at which media practices and citizenship are connected. Y...

on the comparison of keyword and semantic-context methods of learning new vocabulary meaning

the rationale behind the present study is that particular learning strategies produce more effective results when applied together. the present study tried to investigate the efficiency of the semantic-context strategy alone with a technique called, keyword method. to clarify the point, the current study seeked to find answer to the following question: are the keyword and semantic-context metho...

a new algorithm and software of individual life insurance and annuity computation

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